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Newsletter No: 159

December 5, 2016

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Photo book Tells The Story Of Design At Apple

“Designed by Apple in California” chronicles 20 years of Apple design through 450 photographs

A new hardbound book released by Apple chronicles 20 years of Apple's design, expressed through 450 photographs of past and current Apple products. “Designed by Apple in California,” which covers products from 1998's iMac to 2015's Apple Pencil, also documents the materials and techniques used by Apple's design team over two decades of innovation. The book is dedicated to the memory of Steve Jobs.

“The idea of genuinely trying to make something great for humanity was Steve's motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple's chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

The products in this book are the result of a profoundly close collaboration between many different groups. Shot by photographer Andrew Zuckerman in a deliberately spare style, the book's 450 images illustrate Apple's design process as well as its finished products.

In the book's foreword, Ive explains: “While this is a design book, it is not about the design team, the creative process or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations and our goals. We have always hoped to be defined by what we do rather than by what we say. We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent and inevitable that there could be no rational alternative.”

“Designed by Apple in California” is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by Apple.


Two Sides intensifies global anti-greenwashing campaign

Major corporations ignore the unique sustainable features of print and paper  

Claims like, ‘go paperless, go green' and ‘go paperless, save trees', are commonplace as major corporations promote electronic services and products to reduce costs. However, such claims are not backed up by any analysis, they ignore the unique sustainable features of print and paper, and they do not consider the fact that all communication channels have an environmental impact.  



Xerox’s Versant 80 Digital Press to Enter Omani Marketplace

Xerox Middle East and Africa has launched its Versant 80 system in Oman in collaboration with Bishara Est., Xerox’s exclusive distributor in the Sultanate. The new ‘V80’ press is aimed at organizations that produce high quality documents of up to 1,000 pages or wishes to harness the power of personalized communication.


Heidelberg offers new neon yellow spot color for its Versafire CV digital printing system

The toner glows under UV light, enabling it to attract more attention and add unexpected touches to printing applications. Heidelberg claims that the effect can also be used as a security feature, since the toner is almost impossible to copy. 


Buyers Lab and InfoTrends join to form new market intelligence company

Buyers Laboratory (BLI) has announced a new milestone in its acquisition of InfoTrends: a new corporate brand identity. Buyers Lab and InfoTrends have come together to form Keypoint Intelligence, a new market intelligence company offering market insights and responsive tools to clients in the digital imaging industry.


3D Printing

Bionic arm awarded ‘Best Innovative Project’ at first Gulf 3D Printing Olympiad

More than 70 teams participated in competition organised by Atlab, which is being transformed into a global event from 2017

The inaugural Gulf 3D Printing Olympiad organised by learning solutions company Atlab selected a 3D printed bionic arm as the ‘Best Innovative Project’ of the year. Designed by Rishabh Java, a 14-year-old student from GEMS Millennium School Sharjah, the winning creation is a low-cost, mind-controlled, functional 3D-printed bionic forearm which users can control with their mind. The bionic arm was built using Electroencephalography (EEG) – an electrophysiological monitoring method to record electrical activity of the brain – and can perform simple tasks such as shake hands and pick up objects among others.



‘Wall of Fame’ at SGI Dubai 2017 to showcase the best global campaigns

The SGI Dubai 2017 exhibition, organized by International Expo-Consults (IEC), will feature a ‘Wall of Fame’ to showcase creative campaigns from across the globe. The opportunity is open to all the exhibitors participating in SGI Dubai 2017. The size of the canvas should be 4ft by 3ft and should be the best creative.



More events in the region in

تكنولوجيا طباعة الأشعة

المعارض التجارية

زيروكس" تكشف عن أحدث أجهزتها بمعرض إي سي تي بالقاهرة

تستعرض شركة زيروكس هذا العام مجموعة متطورة من الاجهزة متعددة الوظائف لتلبية احتياجات عملائها بجميع القطاعات وخاصة الشركات الصغيرة والمتوسطة في ظل تنامي تحديات وضغوط العمل بمعرض إي سي تي بالقاهرة


فوائد ستجنيها من حضورك معارض اللوحات والتصميمات الدعائية

هناك طرق متعددة لتتعرف على عالم الطابعات والأحبار والركائز وآلات القطع وبرامج RIP وكل المعدات والتقنيات المتعلقة بسير عمل طابعات اللافتات


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